Bottles of Beer

Core Values

In order to fulfill our commitment to our customers, suppliers, and employees we are committed to the following core values:

  1. Trust . Every relationship must be based on trust. In our environment, this means that we expect and return a level of trust with our employees, our suppliers, and our customers.
    1. Employee Equity. Our employees are our greatest asset and are valued accordingly. Employees will be treated with respect and courtesy. They can be confident that we will conduct our business ethically. In return, the company expects courtesy, respect, and ethical behavior.
    2. Customers. They can trust us to deliver a high quality product, to exceed their expectations for customer service, and to respond to any concerns with a sense of urgency. Our customers expect us to conduct business in an ethical manner.
    3. Suppliers. They can trust us to keep our commitments, to accomplish our agreed upon objectives, and to respond with concern and urgency to any issues or questions that arise.
  2. Exceptional Customer Service .
    1. Simply stated, we will strive to exceed the expectations of our customers for service within the financial and operational capabilities of the company.
  3. Professionalism .
    1. Provide industry leadership.
    2. Increase profits for our customers, suppliers, and company.
    3. Grow the business for all stakeholders.
    4. Present a professional image in our appearance, our behavior, and facility.
    5. Act as a consultant and partner for our customers.
    6. Listen to our business partners and to our employees.
    7. Always put our customers first, both internal and external.
  4. Attitude .
    1. How we interact with our business partners and our team members is a reflection of our attitude. We strive to develop an attitude that conveys the following:
      1. Enthusiasm and a positive mental attitude. We are proud of our business and of our team. We are excited about the future. This excitement and assurance is vital to our success.
      2. Proactive. Being proactive is more than taking initiative. It is recognizing that we are responsible for our own choices. We have the freedom to choose actions based on principles and values rather than on moods or conditions. We will not wait to be acted upon. We will celebrate those in our organization that accept responsibility and make things happen.
      3. Confidence and commitment. We are committed to succeeding. We will succeed if we make a commitment, set goals, and execute a plan to accomplish those goals. This knowledge and action will create a confident atmosphere within individuals, teams, and the organization.
      4. Pride. Be proud of your accomplishments and of the accomplishments of the team. Always know that intelligent effort and hard work will equal success. The journey as well as the destination is a source of pride for all of us.
      5. Synergy. Win-Win. We will seek in our business and personal relationships to find win-win solutions that benefit all involved. It is not my way or your way, but a third way that is better, our way. Our way is about solving problems, seizing opportunities, and working out differences through creative cooperation.
  5. Strong work ethic.
    1. Our team has a strong work ethic and knows that without effort there are few successes.